Helping Dwight: how gamification can improve CSR communication effectiveness?
نویسندگان
چکیده
Purpose The main purpose of this study is to check the potential impact gamification on communicating CSR issues. Design/methodology/approach examination was conducted concerning correlations between income/education level and communication effectiveness with without application. For need survey prepared, containing inter alia narration resting helping Dwight deal problems adjusting work environment, problem often avoided in corporate social responsibility (CSR) research, especially gamified. Findings show that can help area, but depending author’s goal (spreading news most relevant one). Originality/value Although gained substantial interest over last decade, results applying same into are still very rare.
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ژورنال
عنوان ژورنال: Central European Management Journal
سال: 2023
ISSN: ['2658-0845', '2658-2430']
DOI: https://doi.org/10.1108/cemj-11-2021-0127